Frequently Asked Questions About The Row Bags

What follows are the questions that are asked most about the row bags, answered with what can actually be verified. Treat each figure here as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Anything reported but unconfirmed is stated plainly rather than quietly rounded up into fact. Where a figure comes from a resale report, it reflects observed market behaviour and is not investment advice. Ready-to-wear and footwear are not dealt with; only bags are covered. Claims that circulate widely but cannot be checked have been left out.

Who makes The Row, and where are the bags made?

The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing the row sale black tote bags detail is published, and claims about specific tanneries do not stand up to checking. Boutiques run by the brand itself sit in Los Angeles, New York, London, Paris and Amagansett.

Why do the bags carry no logo?

There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through silhouette, proportion and construction instead. A small, discreet exterior stamp sits on each bag, usually low on the side where it blends into the leather, and a second stamp sits inside. The metalwork is palladium-plated in a matte or brushed finish, giving weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Practically speaking, nobody can place one of these bags from a distance, which is precisely the appeal for many buyers.

How much should you expect to pay for a The Row bag?

Every figure here is an observed 2026 market price, since there is no official price list and the brand publishes none. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material moves the number more than size does. Opt for suede and you face a consistent premium over calfskin in the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.

Is the Margaux discontinued?

The short answer is that nobody outside the brand knows, since the brand has not said. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now displays the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Any article that runs together those two different claims is claiming more than the evidence allows. The original now lives on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Until the brand says otherwise, treat the question as open.

What separates the Soft Margaux from the original Margaux?

The Soft Margaux is a reworking rather than a rename. Set beside the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.

What does the number after a model name mean?

Take the number to mean width in inches; it is neither a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. Because two bags sharing a number occupy roughly the same width, comparing them is unusually easy. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. If you see N/S or E/W in a name, take it as orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.

What should I check to authenticate a The Row bag?

There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication comes down to the object itself. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.

• There are no serial numbers, no date codes and no authenticity cards
• Consistent stitch density and hand-painted edges that are clean
• An interior stamp that is crisp, centred and reads Made in Italy
• Hardware matte or brushed, closing precisely
• A shape that holds when the bag is empty

Do The Row bags keep their value?

Observed market behaviour says yes, but none of this is investment advice and past figures forecast nothing. According to the Rebag CLAIR 2025 report, the brand reached 97% value retention, a first entry into the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Individual models were not uniform: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report listed the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. Nothing here is uniform: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.

Where can I buy The Row bags?

Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand stockists verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. Poshmark, eBay and Mercari also carry them, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.

How should these bags be looked after?

No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Whatever the material, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes do well with buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces can be spot-cleaned but are least forgiving to water and least serviceable.